Marketers used to target their ads to an audience that they knew would be watching TV for hours. This audience is now watching less and less television though. This group may be watching less TV, but that doesn’t necessarily mean they’re not watching at all. The target audience that used to sit in front of […]
Today, millennial dads are more involved in their children’s daily lives than ever before and they are looking to the Web for instant answers to their parenting questions. Fathers are using their smartphones for information when it comes to I-want-to-know, I-want-to-go, I-want-to-do and I-want-to-buy-moments. Striving to be the “Perfect Dad” Parenthood comes with endless questions […]
Why you want a multi-screen website! Importance of Having a Multi-Screen Website written by: Thomas Lopez In the world of online marketing, adapting to the needs of the consumer at every stage of the buying cycle can mean the difference between conversions and failure. In the world of multiple devices, a customer will rarely complete […]
Audiences are spending and being influenced through online video. Marketers who utilize online video are seeing an increase in favorability and consideration when it comes to their products or services that are being displayed with online video. Advertising focus is moving to online video and the different ways to influence consumers. Not only are consumers […]
