The challenge was to market to potential consumers who would be willing to donate, without over-extending their reach. They explain, “We needed to drive leads and generate return on investment by reaching specific audiences across multiple programs, utilizing a multi-channel approach of both online and offline channels with program-specific creative content.”
By utilizing a comprehensive strategy built specifically for the Non-Profit client, Lead Clickz analyzed their short and long-term business goals, identified their market segment, and was able to deliver relevant content to the right consumer, at the right time.
The campaign reduced the Non-Profit’s CPA (Cost Per Acquisition) by 82%, and over a 2-year period, the multi-channel mediums like Billboards, Direct Mail, Radio, Social Media, Display, Online Video and Search accounted for over 80% of the Non-Profit’s leads.
“These guys have built such a strong relationship with our organization that we consider them an extension of our IT department. We always know that excellent service is just a phone call or e-mail away and that we will receive the same level of attention they always provide that makes us feel like we’re their top priority.”
