POWDER COATING CASE STUDY
From Hidden to Dominant
From Hidden to Dominant — How Strategy, Visibility, Acquisition, Experience, and Retention Aligned to Take Control of Search, AI, and Market Demand
This is not ranking improvement. This is what happens when everything works together.
EXECUTIVE SUMMARY
- A Houston-based powder coating company was losing in a market they should have been leading.
They had quality.
They had capability.
They had experience.
But they didn’t have visibility.
Competitors dominated search.
Keyword rankings were stuck between positions 8–20+.
Inbound demand was inconsistent.
And the business was not being chosen.
The problem wasn’t the service.
It was the system.
Using the Lead Clickz ecosystem, the company transitioned from being hidden in search…
to dominating it.
The result:
+400% increase in first-page keyword presence
Top 1–3 positions across high-intent keywords
Expanded visibility across 24+ keywords
Presence in Google SGE and AI platforms
Consistent inbound customer actions
This wasn’t just growth.
This was control.
KEY OUTCOMES
Search Dominance
- Top 1–3 positions across high-intent keywords
- +400% increase in first-page keyword presence
Visibility Expansion
- Presence across 24+ keywords (positions 1–24)
- Expanded into Google SGE and AI-driven platforms
Customer Action Growth
- Consistent increase in inbound customer actions
- Strong growth in calls, website visits, and engagement
Engagement Signals
- Improved pages per session
- Reduced bounce rate
- Increased session duration
Competitive Positioning
- Moved from page 2–3 visibility → page 1 dominance
- Competitors displaced across multiple keywords
THE REAL PROBLEM
Visibility
Low positioning across high-value searches
Authority
Limited depth and relevance across services
Trust
Weak reinforcement across platforms
Conversion
Disconnected journey from search → action
Momentum
No system compounding growth over time
WHAT WE DID
Rebuilt keyword targeting and search structure
Expanded rankings across high-value keywords
Improved internal linking and site structure
Optimized Google Business Profile
Enhanced website performance
Aligned content with real user intent
THE TRANSFORMATION
Low visibility
Competitors outranking
Inconsistent demand
Weak authority
Top search positions
Strong keyword dominance
Consistent inbound activity
Recognized authority in the market
FINAL STATEMENT
