A poorly designed website translates into a negative brand perception to consumers. Companies, promoting website builder services, make it seem easy to create a well branded website, with search engine optimization. We know the importance a website has to your brand and marketing strategy. Here are reasons a digital marketing agency, like Lead Clickz, advises companies to avoid utilizing website builder services:
1. Less Customization
Your brand will be represented on a cookie-cutter website. A site builder service offers you a baseline website, with little functionality and customization. You choose from basic industry themes and layouts. There is nothing unique or innovative being offered to differentiate your company or increase its digital presence. A good Digital Marketing Agency creates customized websites, with your company’s goals in mind. Lead Clickz utilizes our industry experience, expert staff, analytics, and strategy to create customized websites, with innovative design and development elements.
2. No Strategy
Having a website alone will not allow the growth your company desires. Website builders focus on creating flat websites. They don’t encompass other essential digital strategies. A Digital Marketing Agency will encompass a social media, SEO, content, reputation management, and quality backlinking strategy to increase your brand and digital presence. In addition, agencies like Lead Clickz continue to stay abreast the fast-paced changes from Google, emerging technology, and new automation platforms. You can pay for these services a-la-carte from website builder platforms, but they will not be customized strategic solutions based upon your company’s needs and goals. Companies need a full service digital agency, like Lead Clickz, with extensive industry experience to execute all of your digital efforts.
3. You Get What You Pay For
Website builders are a cost-friendly option, but saving money isn’t worth the result. HubSpot states that 75% of consumers judge a company based on their website (1). Think of a website as an investment – a cheap one will generate a lower ROI. A properly developed website boosts credibility and drives excellent results. Creating your own site with a site builder means you neglect factors that increase your ranking on Google. Avoid using a website building platform for a responsive, functional website that enhances your presence and user experience.
4. Unresponsive Website
A web builder service may provide a site that renders well on a desktop. This does not mean it will be 100% responsive, as they state in their sales pitch. More often than not, a site created with a web builder service will not render well on mobile phones and all browser versions. Tablet, mobile, and desktop responsive websites are crucial for your company. Most site builders offer mobile formatting but remove important features that ensure the website is consistent across all browsers. Over 52% of consumers use a mobile device to view websites (2). Presenting a sub-par mobile site alienates more than half of your potential customers.
Lead Clickz is a full-service Digital Marketing Agency, providing the best options for your company website, incorporating a comprehensive digital strategy. Don’t let a website builder negatively affect your online presence and cost you wasted money and time! Call Lead Clickz for a consultation at (281) 869-7004 or visit us at https://leadclickz.com/contact-us/.
We are a Full Service Digital Marketing Agency. We focus on assisting Companies
achieve great results and ROI with our customized Digital Strategy.