The Power of an Online Review

  • July 10, 2019

Online Review

Reputation Management and Digital Marketing

Reviews increase your digital presence. Google factors in the quantity and quality of your online reviews and your local Google My Business listing when ranking your keywords on relevant searches nationally, regionally, and locally. Reviews keep companies accountable, providing transparency. The personal connection between companies and consumers is reflected and gains the trust of potential customers.

Why Should I Care About Reviews?

An Online Review is a gauge on how your company is performing based on your customers’ personal experiences. A recent survey states that 86% of potential customers read reviews to determine whether they become a customer. 91% of those aged 18-34 trust an online review as much as a personal recommendation. (1) Reviews build genuine trust, giving consumers a sense of your services and products, before purchasing. Your reputation can’t be altered, for the most part, leaving customers trusting reviews over paid ads.

Your reviews entice a consumer to engage with your brand. They also play a significant role in search rankings, placing a high factor in the quality and quantity of your reviews (2).

What Can I do to Get More Reviews?

Companies stress over one or two negative consumer reviews, neglecting to respond properly to them and focusing on generating more positive ones. One negative online review will not hurt you, but utilizing a Digital Marketing agency, with a strong reputation management platform, is the most effective way to increase favorable reviews.

Organic reviews also bolster your company’s reputation, counteracting scrutiny. Strong company values lead customers to leave high ratings organically. 80% of those aged 18-34 have written a review on a platform such as Google, Yelp, or Facebook (1).

Transparency is important to consumers, meaning you should not ignore even one online review. You must be proactive, respond quickly, gain more and better reviews, and use the information to improve your company services and/or products. Without the right and experienced Digital marketing agency, assisting with your online reputation management, your reputation, brand, sales, and search rankings will suffer. We are a Full-Service Digital Marketing agency, with Reputation Management, Digital Marketing, SEO, and Web Design and Development services. Call Lead Clickz at (281) 869-7004 or send us an email at

1. Brightlocal
2. Moz blog

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