“These guys have built such a strong relationship with our organization that we consider them an extension of our IT department. We always know that excellent service is just a phone call or e-mail away and that we will receive the same level of attention they always provide that makes us feel like we're their top priority.”
The Hospital, in May of 2016, needed to create a strong presence online to communicate with current patients and attract new patients. Not only did they need a new web presence, they wanted to also enhance their social media and reach new customers via search engine optimization (SEO). Overall, they wanted more traffic to their website and wanted to receive a greater return on their investment.
Lead Clickz took a holistic approach to analyze the current patient activity and new patient interactions. Lead Clickz analyzed both long-term and short-term goals to develop a strategy that would help current patients navigate through the website and continue to be engaged through social media for better client retention, as well as develop new content for current and new patients as they mature through the path-to-purchase cycle. Understanding their patient buying cycle, Lead Clickz designed and developed a website that was not only user friendly for current patients, but also helped to convert new patients with fresh content developed for the zero moment of truth. With the new website in place, Lead Clickz was able to increase social media interactions, improve the hospital's reputation and deliver new patients through various pieces of content shaped around their services.
The campaign continues to help the Hospital grow. Year over year, Lead Clickz significantly helps the Hospital increase traffic by 103%, increase page views by 53.90%, increase new website users through organic search (Google, Yahoo, Bing) by 87.36%, increase social media sessions by 71.18%. Their reputation went from a 3.2 star to a 4.3-star review on Google and a 4.8 star on Facebook.