“These guys have built such a strong relationship with our organization that we consider them an extension of our IT department. We always know that excellent service is just a phone call or e-mail away and that we will receive the same level of attention they always provide that makes us feel like we're their top priority.”
The challenge was to market to potential consumers who would be willing to donate, without over-extending their reach. They explain, “We needed to drive leads and generate return on investment by reaching specific audiences across multiple programs, utilizing a multi-channel approach of both online and offline channels with program-specific creative content.”
By utilizing a comprehensive strategy built specifically for the Non-Profit client, Lead Clickz analyzed their short and long-term business goals, identified their market segment, and was able to deliver relevant content to the right consumer, at the right time.
The campaign reduced the Non-Profit’s CPA (Cost Per Acquisition) by 82%, and over a 2-year period, the multi-channel mediums like Billboards, Direct Mail, Radio, Social Media, Display, Online Video and Search accounted for over 80% of the Non-Profit’s leads.