Orthopedic Doctor

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From The Client

“These guys have built such a strong relationship with our organization that we consider them an extension of our IT department. We always know that excellent service is just a phone call or e-mail away and that we will receive the same level of attention they always provide that makes us feel like we're their top priority.”

1.71% CTR

28.6% Conv. Rate

1st Page on Google

 

Challenge

This doctor has been a part of the Fondren Orthopedic Group for years. He came to Lead Clickz looking to have a brand that stood out above the rest. With no website or any online advertising and marketing, he needed a strategy to help him get more patients and to be recognized for his outstanding work in orthopedic medicine.

Solution

Lead Clickz analyzed the doctor's current orthopedic practice and looked to determine how he could stand out among the highly competitive orthopedic environment. Lead Clickz realized the doctor needed our full set of services. We started by developing a strategy for a new brand, to help it become a lasting and competitive business. Lead Clickz established a new logo by approaching the modern design with a great deal of caution and forethought. The new brand makeover was created to keep current patients happy, but also attract new patients by setting the doctor apart from his competitors. A new website was developed to be super-efficient for current patients, and improved the conversion of new patients by providing new relevant content developed for all aspects of the buying cycle. With the new website in place, Lead Clickz could increase brand recognition, increase the doctor’s rank for numerous keywords in the top 3, improve conversion interactions, maintain a healthy reputation and improve his orthopedic practice for the long term.

Results

The orthopedic doctor is now ranked for over 20+ keywords related to orthopedic services in the #1 - #3 position. By achieving a top rank position, new traffic has increased to 88.09%.  New traffic is being delivered to the orthopedic doctor's website for keywords like "Orthopedic Doctor", "ACL Tears", "Stem Cell Therapy", "Robotic Surgery", "Sports Medicine" and many others. By utilizing paid advertising on search networks like Google, the doctor didn’t have to wait for new business. His search advertising (PPC) helped him beat out businesses like Memorial Herman, Methodist and many other top competitors for ranking share at a much lower cost! The doctor maintains an average 28.6 conversion ratio for all campaigns, but sees conversion ratios as high as 83.33% for campaigns like Stem Cell Therapy and Robotic Surgery. The doctor's Social Media Post Reach increased by 2.707% and Post Engagements increased by 374%.