New channels and platforms emerge daily, and mobile is taking a strong lead.
The number of smartphone users is continuously growing and outnumbering PC users which is why the possibility of reaching the audience of this channel should not be ignored. Mobile marketing creates stronger user experiences that extend beyond the standard banner ad which can be easily overlooked on a mobile screen, and gives greater possibility to reach the targeted audience anytime, anywhere.
Mobile marketing offers a wide range of opportunities for interacting with users on a more personal level. Today, we can address a much more specific audience not just according to age, gender and location; but also to interests, mobile browsing data, and other factors that give the possibility to reach a specific target segment within a specific audience profile.
SMS marketing works wonders for retail stores. Promotions only work as well as the marketing and advertising behind them. SlickText allows you to quickly and easily spread the word to your best customers with a simple text message. People respond much quicker to SMS than any other form of communication. Attach pictures to any outgoing text campaign, and see an even greater response!