A website should not just draw attention. The role of a website is to attract and engage the user, as well as communicate your brand and raise awareness about a product or service.
New channels and platforms emerge daily, and mobile is taking a strong lead. With everyone on their phones, it is imperative to push your brand to mobile platforms.
The logo is the symbol of your brand that is the most recognizable part of your busines. It plays an important role by being the first impression and sets the standard for what your brand is and what it should be.